The Lava value proposition is immense. People want to save in Bitcoin and spend in dollars. Once they understand Bitcoin, they never want to sell it. But they do need to make purchases and live in the legacy fiat world. Lava enables that experience without ever requiring you to give up your keys. They're essentially building non-custodial BlockFi.
Tier 1 VC firms leading the round also represents a significant step toward Silicon Valley beginning to understand the Bitcoin thesis.