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Ultimately, she says, “I think the people with the most influence are the scientists themselves. The publications, the journals are going to do what they do to fill subscriptions. Consumers are going to do what they do to get bite-sized information quickly. It’s on the scientists to communicate in a way that will resonate with everyone, which is hard.”
This hits home. When talking about my own science, i try to make sure to be as accurate yet accessible as possible. However, when reading other people's stuff, i rarely go towards the original article. And i do sometimes fall prey to the temptation of sharing the clickbaity article here as it'll yield more engagement and sats. Even when i know the clickbaity stuff is full of shit. Can't blame the journalists who need subscriptions, so the only one to blame is myself.