Isn't Starbucks in the business of getting customers to lend them money? They almost function as a back with all the money people charge on their membership cards? So the customers are the lenders here.

Not saying this as a gottcha. More to illustrate things are often nuanced. 

As a side point, throwing in some marxism in the discussion sounds like the other side throwing the nazi argument to me. Like the reverse Godwin's law :)

Oh wait, did a inadvertently reached the Godwin point? Sorry 😔

south_korea_ln

culture

New ‘anti-woke’ ETF makes Starbucks its first target

The financial incentive is not profit. It's lending. These companies want to borrow money so they show lenders (not customers)  that they have these policies. Somewhere in the mix someone within the corporation convinces the board that this is good for business.  The real purpose is Marxism as it erases people and puts common denominator on individuals and individuals need to match this or face rejection. 

Meanwhile the business introduces meaningless products and losses base customers.