I think it's not as predatory as it initially sounds.

The parts of the publishing process they want to automate will actually give greater control in the hands of the author. Typically, the author is not equipped to make their own editing, cover designs, audio recordings, or translate to other languages. By using AI to assist with these the authors can do more on their own before having to pay someone to do it for them.

I think they could be on to something and it might not be totally bad, as long as the text itself is not AI generated.

We'll see how it shakes out.