Yes, they will make him "king of onboarding big companies", building so called BTC banks. Same old story: give me your real money (in the past was gold), now is BTC and I will give you this nice IOU token...

I will not be surprised to see a biblical "hack" of Coinbase, like it was with MtGox, Bitfinex and others inside jobs, just to grab more BTC from people and push them back into tokens. Is just a matter of time until Coinbase will be "hacked" (aka inside job).

Sometimes you have to make few steps back and try to see the big picture, not only what the news is feeding us...