Many noobs want to "catch up" with the people who came into Bitcoin earlier and start looking for yield and trading shitcoins just to get burned. When we tell them "Not your keys, Not your Bitcoin" and that trading shitcoins doesn't work (because of the majority of us have already tried), they laugh at us or tell us that we don't want them to success.

The truth is, we want them to success (success gets shared) and that's why we're trying to steer them away from the scams. Some listen, some don't.