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It's difficult.

You don't want to be known as the Bitcoin guy in your circles nor in your community, as that can attract trouble - especially if the price increases a lot again.

At the same time, you want to spread education.

I think a decent way to do it is:

  • friends/trusted people only
  • never expose how much you have. Always downplay
  • focus on educating how broken the fiat system is, as opposed to how perfect BTC is