This is what happens when you try to profit off a p2p system that kills middlemen.

Most sustainable "Bitcoin Business" are either a Fiat/state tentacle (exchanges/banks/compliance/information brokers/narrative shapers/media,etc.), and/or they are able to "exploit" a flaw/deficiency in the protocol by inserting themselves as middlemen (coinjoin coordinators/custodians/LSPs)

Every profit extracting vehicle that leeches on Bitcoin -- either by profiting off it's flaws, or bringing it closer to nationstate capture (the network as a whole will suffer).

Don't overcomplicate it... Stay humble. Stack sats. That urge you have to give back is natural. Give freely your time, energy, and value (not-for-profit), and we'll all get insanely wealthy together.

Less "Bitcoin Businesses", more "Business using Bitcoin".

Never forget, it was the Internet Businesses that slowly captured and degraded the soverignty of the Email protocol.