Could it be that you have to put your money where your mouth is? I have noticed, in the past, that when people have to pay for things, they are willing to do something different. An example would be returning shopping carts at Aldi’s because you have to pay a quarter to use it and you get your quarter back upon return. It might also tend to cool some of the heat in posters and commenters.
Yes, zero is a special number. Even very trivial costs have a profound impact on behavior.
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Yes, the higher the cost the more thought that is put into it. Freeeeeeee goods!!!!!!! Sign me up and give me a vote!!!! I vote for freeeeebies, every time.
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