I think Bitcoin works from first principles. It requires energy to make. It's decentralized. It's not based on 'trust'... it is designed to be openly verified. Also there is only so much of it.

Getting people to care about any of those things, much less do the work in studying Bitcoin for 100 hours is really difficult. They don't need to read programming books (I don't) just be intellectually curious enough and open-minded enough.

And at the end of the day what you're telling someone is... hey this is a great thing to save in. It would be a good idea to save any excess cash, even a small amount, in it for the next 10 years. It is a long-terms savings tool over the next decade maybe.

And what you're essentially telling people is... it's going to suck. There is no shortcut PoW takes hard work over a sustained time period and that's what Bitcoin is. Some folks, even if you get that far don't want to hear that even if it's true.