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Are the offers real or a marketing illusion?
150 sats \ 10 comments \ @bief57 24 Oct AskSN
In the streets, on social media, on television and on the radio we are always bombarded with advertising and attractive "offers". My question is: Are they real? Have you ever bought something on "sale"? Is there any way that consumers can benefit from it?
Every time I see promotions and offers in restaurants (usually fast food restaurants) I just think that they are selling us products that are about to expire... or that have already expired perhaps.
Something very funny happened to us, we wanted to order pizza at home, so I went to the website and saw this:
Two promotions with different names, different prices but offering the same product: 2 large classic pizzas
I want to clarify that 49.9 soles are approximately $13.44 and the other promotion had a cost of 27.9 soles which is equivalent to $7.53
I searched and checked thoroughly to find the difference, but I really didn't find anything. My only conclusion is that if you buy the cheapest promotion you will get a pizza with dubious ingredients.
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10 sats \ 1 reply \ @chairman_pretense 25 Oct
When a corporate like Pizza Hut run a promotion, it is not to shift ingredients near expiry. It is to achieve a revenue target set by their bosses which is nearing due.
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10 sats \ 0 replies \ @bief57 OP 25 Oct
Interesting, I understand. My doubt is because those prices seemed too suspicious to me, in addition to two promotions for the same product but with different prices. This month they have also been doing flash offers where they offer you a large pizza for 10 soles ($2.68)
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10 sats \ 3 replies \ @7e6e393a56 24 Oct
Advertising takes advantage of this connection to create a positive association, persuading and instigating the desire to purchase, through the influence of promotions.
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10 sats \ 2 replies \ @bief57 OP 24 Oct
Yes, of course, but is there a way for the consumer to really benefit? Or are these promotions with traps?
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10 sats \ 1 reply \ @7e6e393a56 25 Oct
I believe there is no way to benefit. The ads are designed to make consumers think they have the upper hand. It was never about a fair deal
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10 sats \ 0 replies \ @bief57 OP 25 Oct
Exactly, a company is never the one that loses profit. I am honest, sometimes I feel attracted by promotions, not only on food but with other types of products and I always ask myself the same question. Something very common is that they raise the price of a product and then place it as an "offer"
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0 sats \ 1 reply \ @justin_shocknet 25 Oct
A/B testing
They're tracking which promotion you convert on to decide which promotion will get marketing budget
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17 sats \ 0 replies \ @bief57 OP 25 Oct
That explains why there are 3 different promotions for McFlurry and Happy Meals in the McDonald's app.
Thanks for that information
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0 sats \ 1 reply \ @Msd0457890 24 Oct
Who guarantees the quality of these promotions? Who protects us, the consumers, against these supposed discounts? What does your friend @bief57?
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0 sats \ 0 replies \ @bief57 OP 24 Oct
You must protect yourself
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