This study explores how Yle, a Finnish public media company, covers Bitcoin. Yle has nearly 100 years of experience in informing and educating the public. The research aims to understand the sentiment in Yle’s coverage of Bitcoin and identify common themes. I collected data from 436 articles on Bitcoin, narrowing it down to 379 after removing those with little relevance. I performed a sentiment analysis using OpenAI’s GPT-4o, which showed a significant decline in neutral and positive sentiments over the years, with a growing trend towards negative representations. Most articles linked Bitcoin to crime and fraud. Yle’s coverage seems to increase during Bitcoin price spikes. Overall, this research highlights the need for more neutral and balanced reporting on Bitcoin to inform the public accurately.

Check out at my blog https://kokkomaki.com/2024/10/09/how-yle-portrays-bitcoin-in-news-articles/