I think you are getting it wrong: k00b is paying more sats than he made with bitcoin territory or with the entire SN. I don't think k00b made SN with the main goal "to make money". Yes at certain moment must be a balance between spending and earning, otherwise economically is not feasible.

But I really do not think k00b and his founders want this SN to get rich. Bitcoin territory is more to keep something for SN and also as a main revenue to cover the loses. On the other side, he offer to others the opportunity to create their own territories and manage how they want.