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I guess Christmas is a super commercialised event in Japan haha
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Yeah, why not? They would like to get their Black Fridays, too. The Christmas season is a time for good profits, why not grab some?
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I feel like prices gradually go up before those sales
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Of course, how else could you pull in people who do not remember and will not research pricing?
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I remember some pretty amazing European-style Christmas markets in Japan. With lots of foreign import beers, gluhwein, etc. The ones in Korea are much smaller and less frequent.