LV creator here, the discovery view was probably a mistake at this stage... Can't manifest a network effect from nothing and so almost no one uses it like that. 90% of traffic and revenue is direct referrals from other platforms, creator puts free stuff somewhere with network effect -> links their viewers to the digital product.

Lightning makes video a no-brainer digital product, influencers can quit shilling scams and t-shirts and earn real revenue, so it is inevitable, but we're basically building a car without the wheel having been invented.

The lack of enterprise-grade Lightning infrastructure and delegated authentication has prevented big studios and talent agents from committing resources to experimenting with a new platform. Because of that, we've stepped back a bit to solve those problems now with Lightning.Pub and Sanctum Auth.

We're getting close to a good place on on those things, already planning when we can swing focus back to the content side...

Nothing will "replace" YouTube for discovery, we'll just break up the monopoly into a million pieces. The future is countless customized and independently operated clones of LV, all sharing one giant Nostr network-effect.

Likely Q1 next year the video bull begins its run, probably 12-24 months before they send their goons to try and stop us.