This hadn't occurred to me before but it makes a ton of sense.

It reminds me of how back catalogs in music (old music) regularly outperform new music. Michael Jackson's estate has earned billions from having purchased The Beatles back catalog at one point.

A great book on creating this kind of timeless work is Perennial Seller by Ryan Holiday. It's where I learned about the music back catalog thing, but it has a number of other insights about building work that lasts.