There is some correlation between active Lightning users and people who want to spend Bitcoins. Sometimes sending sats is very emotional even if you overpaid for shopping. 

So far, I've seen everything you've described, but only in Europe. Recently, the landlord rejected me because my startup has something to do with Bitcoins. 

notgeld

bitcoin

Abandoned Adoption : Bitcoin Backslides and Hard Truths - #307

siggy47

I run my own lightning node, spend my own sats, buy more when I can, and manage a channel. It is NOT hard. 

And yet when I mention Bitcoin the vast majority of people just look at me weird, laugh, roll their eyes, or just seem confused. 

I ask my uber drivers for example or coworkers if they have a lightning wallet and they don't know what that is.

Visited 2 businesses in person recently in a large North American city that took Bitcoin 2 years ago... and they said last year they stopped taking it. They said it's been over a year since anyone wanted to buy anything with it, and this is one of the largest US cities in a busy shopping area. I don't get it.