This is another community raise tool like @muzz's Thunder Funder by DrBitcoinMD. It's pretty serendipitous they both started around the same time.
I was talking to a founder (don't want to doxx) about how it works this morning, but I guess the community supporters buy through a "portal" LLC, then the LLC invests in the company according to section 3(a)(80) of the Securities Exchange Act of 1934 and 4(a)(6) of the Securities Act of 1933.
Early stage founders are having trouble raising as Bitcoin VC liquidity has dried up or moved to AI. Maybe plebs will fund the early stages of the next generation of bitcoin companies. After all, the most common Bitcoin VC (most of whom were never founders or early stage startup employees) advice I see given to early stage bitcoin companies is "don't build for bitcoiners." VCs that are experienced with startups know how much they don't know, focus on finding great builders, and STFU.
Make something bitcoiners want.