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The logo is sorta meant to interpret the feeling that reading something really immersive invokes. So you could be anywhere in your mind, a quiet place if you're absorbing information, or the world constructed for you if you're delving into fiction. And we're all accessing this through our screens and devices, but in our mind through our language, we can go limitless places.
Just thought I'd spell it out in case it didn't land visually.
I identify with the man in that logo :) Struggling between living in the mountains and in front of the screen.
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