Growing up as “digital natives,” Gen Zs have adopted a diverse range of social media platforms in their daily lives, ranging from niche interest websites like Pinterest to major social networks like Instagram and Facebook.

Over one-third of American Gen Zs spend over four hours a day on social media, according to a Morning Consult survey.

This chart visualizes the share of U.S. adults aged 18 to 29 that have used various social media platforms in 2023.

The data comes from a Pew Research survey conducted between May to September 2023.