I can imagine an effect of the monsoons, but weddings? Can you elaborate on this one please?🙏

The Big Fat Indian Wedding

An average Indian spends Rs 12 lakh, or roughly $15,000, on a wedding, which in some cases exceeds the amount spent on 18 years of a child's education. Compared globally, India's wedding spend-to-GDP ratio stands at 5x, significantly higher than several other economies.
India's wedding economy is over $130 billion in size, second only to groceries.
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