The adsense game is a tough one, you have to generate thousands of page views if you're in a general niche or competitive niche like say beauty or travel, you get more views but the CPM and CPCs suck
While for the most lucrative niches like finance and insurance, and SAAS, and those topics are boring and don't generate a lot of traffic, so you get better CPMs and CPCs but without all the volume it you might not make that much more.
Additionally with Google pushing performance max advertiseres can't see where they're bidding and optimise for your traffic, so we've seen a massive spike in MFA - made for advertising sites spun up with Ai articles trying to get revenue before the site is burned by google search or suspsended from adsense
Alternatively you can do gray content like CBD, crypto, Gambling and sports betting, and do direct deals with alt networks, but that also comes with its own drama, fees etc.
The only ad category left that can make actual money are video ads or referral links
I can't see SN having amazon or vpn referrals any time soon
If SN ever becomes a place to host video - that's more in the future if it happens ever.
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Video comes with it's own costs, you have to factor in the hosting and serving and also optimise for serving video content from 3rd parties, if you choose google you get better serving inventory but google takes a big cut, 3rd party video networks pay better but if they outbid google it can leave your users with a poor experience calling that content
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You sound like you work in the Search Engine Optimisation industry!
Hope the water situation in Cape Town has been resolved
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Lol guilty, until I can retire....hopefully bitcoin gets me there.
Water, we've got plenty right now, had quite a bit of flooding this year so hopefully we don't get ourselves into trouble again soon, but you never know with governments
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what does MFA mean?
edit: never mind, Multi factor authentication
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Lol Made for advertising, it's those sites that spin up content with AI, pull in other sites RSS feeds and then split the articles into a number of pages to drive up page views,
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