Another way to think about it is that drawing in a bunch of new people gives the other territories a chance to appeal to them. Some will do better jobs of that than others.

Undisciplined

I thought about this but if you market to sports fans they are most likely to talk about sports and if I am going to go to the trouble of taking time, effort and money to market I wouldn’t want to handcuff my own territory because it worked.

I think the broader point is the territory and broader SN growth needs to be synergistic if we are going to maintain good diversity of subject matter.

Stacker_Sports

Stacker_Sports Fantasy NFL league Draft results!

Public_N_M_E

I thought about this but if you market to sports fans they are most likely to talk about sports and if I am going to go to the trouble of taking time, effort and money to market I wouldn’t want to handcuff my own territory because it worked. 

I think the broader point is the territory and broader SN growth needs to be synergistic if we are going to maintain good diversity of subject matter. 