"The EDGE Shelf helps Kroger gather and exploit sensitive consumer data. Through a partnership with Microsoft, Kroger plans to place cameras at its digital displays, which will use facial recognition tools to determine the gender and age of a customer captured on camera and present them with personalized offers and advertisements on the EDGE Shelf. EDGE will allow Kroger to use customer data to build personalized profiles of each customer... quickly updating and displaying the customer’s maximum willingness to pay on the digital price tag—a corporate profiteering capability that would be impossible using a mere paper price tag."

This is sort of a follow up to a post a few days back about Privacy in Public Places. I'm curious what everyone's plans/strategies/tips/advice for when companies inevitably fulfill their desire for ever expanding corporate profits demand the use of surveillance and AI to dynamically set pricing specifically for you? The entire thought/practice is so invasive and just creeps me out.

Also curious if there will ever be a time where surveillance capitalism goes too far and wakes most people up. Or if we are all simply destined to be the frog slowly being boiled in the pot.