Initially it was a side hustle. I had a website, did some basic search engine optimization for it, republished my content on Seeking Alpha, wrote some guest posts, etc.

Eventually I found Twitter and began using that more. I met other content creators and would get invited onto their podcasts, which helped things go kind of viral.

Only when my research business began to rival the time and income of my engineering work, did I make the full shift over. For a while I was basically working two full-time jobs.