I think most people are more afraid of ageing skin than cancer. Most of this (wrinkles) is caused by UV-A rays, because they penetrate the skin (they just age your skin, unlike UV-B, that causes sunburn). The worst thing is that UV-A passes through the atmosphere more easily and even passes through clouds and windows. (UV-A doesn't even contribute to vitamin D)
of course, vanity always trumps health
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The good thing is that some actions that are done because of vanity contribute to health as a side effect (keeping a normal weight for example).
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Vanity is a great motivator for healthy living, a positive externality
Does plastic surgery count as healthy lol
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