Making someone drink from a fire hose when they were only a little thirsty for knowledge. Everyone’s bitcoin journey is motivated by different externalities. In order to communicate the value prop of bitcoin you first to know what motivates / intrigues them. Censorship resistance, sound money, history of money, technical workings, etc.. there really is so many angles to rope people in with but you need to be a good communicator to understand what they need to hear first