50 sats \ 2 replies \ @Undisciplined 30 Jul \ parent \ on: The New York Times Is Upset That Leftist Propaganda Doesn't Sell Movies news
Our commercials are very similar. It's odd to go so out of your way to make your commercials unrelatable, even ever so slightly. The vast majority of marriages are not interracial, so why would you cast that way?
White women do have a slight out-group bias, when it comes to race, and they buy most of the stuff, so I get why you'd have lots of black or Asian families in commercials (as long as they're acting like white people).
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42 sats \ 1 reply \ @grayruby 30 Jul
Are they pandering to their prospective buyer group (white women)? Or are they pandering to some DEI quota? Or are they pandering to what ever body judges and gives out awards for ads, so they can say they are award winners?
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50 sats \ 0 replies \ @Undisciplined 30 Jul
I don't know. In the long run, they have to pander to white women, but who knows exactly what they're doing now.
I've heard people argue that it's an issue of how indoctrinated with woke nonsense all their employees are and there's no easy remedy for how out of touch those people are.
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