I hate to say it, but "number go up". It'll make normies more receptive to any pro-bitcoin discussion. Failing this, the next best thing is showing videos/pics (especially videos) of every day transactions using bitcoin, like buying a cup of coffee, and how quick the process is, thanks to lightning.

Earning sats, ... but not tips / rewards / etc., but actual ... earn in bitcoin some chunk of your income that you use for spending.

How to get someone agnostic about bitcoin to earn in bitcoin? Essentially, hire them. What businesses hire? Essentially all of them. But some are the lowest hanging fruit. A business that employs many who are guest workers, ... that would be a good company to see offer to pay (partial or full) in bitcoin.

How to persuade this company to add this capability? Solve that and you have a tool to drive adoption.

Bitcoin lightning POS support at major chains like gas and grocery, where liquidity is handled by the wallet providers and routing has a nearly 100% success rate(like inside a lndhub hosted wallet) and in under 2 seconds. Auto-conversion to dollars at the retailer would also be necessary for accounting(like strike/taro) Retailers would have incentive to push this to reduce their banking and payment processing fees. This service would need to charge a 0.25% or less fee, end to end.

A bad first pass idea could be: Something like this might be handled by a funds confirmation and payment committment that is made at point of sale, and the lightning transfer happens later and in the background if routing liquidity is a problem. The issue with this approach is it involves temporary credit and therefore KYC for a trust relationship.

Normies want stablecoins. This is an established fact at this point. Look at the total volume of stablecoins on the alts. We need to get that liquidity (and those tx fees) back on bitcoin.

I think it's largely refining the existing UX of self-custody and lightning wallets which will give way to better tools for exchanging/spending.

IMO Block's wallet will serve the self-custody space well with a nice UX sensitive middle ground.

Start a business. Its hard, but like

"We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too" -JFK

Too many people choose shitcoins because they are easy, but Bitcoin needs the things which are hard.