Bitcoin isn't designed to have 10 minutes between each and every block without fail. Its designed to keep the AVERAGE time between blocks to 10 minutes via difficulty adjustments. That is besides the point.

The goal of bitcoin isn't to be the king/queen of "crypto". Its goal is to be a digital, hard money alternative to the fiat system. Hard forking the timechain just to beat out shitcoins in the crypto casino is short term thinking and would compromise the integrity of Bitcoin.