Unfortunately in the EU card present credit card transaction fees are capped at 0.3%, so 1% is kinda expensive compared to them. In other jurisdictions that's not true, and 1% would be pretty good for many businesses.
Of course, many businesses have profit margins high enough that 1% isn't a big deal. But for others, 1% is their total profit margin.
Hello Anon, thank you for your comment. Debit cards can have small transactions fees depending on the contract and location. However, this does not apply to credit cards for example American Express.
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