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This looks strictly related to statements they made about insured deposits and not the business itself (which is what I immediately thought).

We hereby demand that you cease and desist, and take immediate corrective action to address these false and misleading statements [regarding FTX US's deposit insurance status].
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everything seems fine

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In a tweet that has since been deleted, FTX US President Brett Harrison said that any direct deposits from employers to FTX US would be stored in FDIC-insured bank accounts.
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See also this article about this on CoinDesk:

FDIC Orders Crypto Exchange FTX US, 4 Others to Cease 'Misleading' Claims
#60890
https://www.coindesk.com/policy/2022/08/19/fdic-orders-ftx-us-4-other-companies-to-cease-and-desist-misleading-consumers
https://archive.ph/eE9Ok

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