This is a good one!

So I've learned a lot by just trying a million different things out at NOAH over the past year.

With NOAH, we're not trying to market to an already-bitcoin-literate audience. We're trying to market to folks who have maybe heard of "crypto" (most people fall into this category). With that being said, it's so important to take a step back and remember what it felt like to be a newb in the space. To be totally clueless about all the memes, the differences between different coins, the susceptibility to falling for scams, the shinyness of all the fun "crypto" projects... and to remember not to alienate folks that aren't maxis. So if you can relate to your audience, you're already a step ahead of the game.

Then it's about making sure all of your copy and visuals aren't alienating either. Make bitcoin feel safe and familiar to people. Try to make analogies to concepts and ideas they are familiar with rather than overcomplicate.