There are so many challenges in designing an app that introduces completely new concepts to people.

I'd say the biggest challenge is getting folks to understand that banking with bitcoin is just fundamentally different than traditional banking - while still trying to make the app as familiar as possible.

For folks used to using traditional banks, they're used to concepts like waiting 3-5 business days to see your deposit in the bank, having to WIRE money if they want to make international payments, waiting a long time for anything to be done, paying a lot to move their money around. The challenge is that we're trying to explain to people that they no longer have to deal with any of that anymore... while also demonstrating that the app is safe to use and that they WON'T lose their money.

This is a good one!

So I've learned a lot by just trying a million different things out at NOAH over the past year.

With NOAH, we're not trying to market to an already-bitcoin-literate audience. We're trying to market to folks who have maybe heard of "crypto" (most people fall into this category). With that being said, it's so important to take a step back and remember what it felt like to be a newb in the space. To be totally clueless about all the memes, the differences between different coins, the susceptibility to falling for scams, the shinyness of all the fun "crypto" projects... and to remember not to alienate folks that aren't maxis. So if you can relate to your audience, you're already a step ahead of the game.

Then it's about making sure all of your copy and visuals aren't alienating either. Make bitcoin feel safe and familiar to people. Try to make analogies to concepts and ideas they are familiar with rather than overcomplicate.

Ok well I don't wanna write a novel. But i'll try to break it down in bullet points.

brush up on your crypto/bitcoin compliance knowledge in whatever region(s) you want to operate in

Great question.

We're just trying to make basic financial services available to everyone in the world. That means - easy + quick + cheap access to transferring value globally, the ability to grow savings over time, and access to financial education so folks can make smart financial decisions.

We're using bitcoin because it's the best money around.

I recently listened to Daemon by Daniel Suarez and it blew my mind. Highly recommend.

If you want to reach more than just a bitcoiner audience, try to be more relatable to normal people.

Oof!! I just love that we can facilitate so many incredible conversations over the course of a week. There are hundreds of brilliant brains in one space - the possibilities are endless.

I hope that new dope projects come out of TABConf every year - just because people get a chance to ideate and create together.

lol marry - mezcal f - vodka kill - gin

lightning address

it's just made it so much easier to onboard normies onto bitcoin

like, sooooo much easier

Excellent first question.

I guess I don't really think about it much - I spend my time doing the things I love and I prioritize really only a few things right now:

But I also feel so lucky to be working with amazing teams. Both the NOAH and TABConf teams are really on top of everything, so it doesn't feel overwhelming to be doing both. If anything, I'm just having a lot of fun!

wtf

obviously 100 chicken-sized T-rexs

he loooooves bacon and it's not my fault

Dealing with disasters during the actual conference/speakers not showing up/speakers running late/staying up super late and waking up super early for a week straight lol

This is a really cool idea... never say never ;)

spiccyyyyy

tbh I love talking to NFT and ETH heads and bitcoin-haters to try to understand their points of view. I wanna make bitcoin accessible to everyone - and the best way to do that is to listen to as many points of view as possible.

I think a lot of bitcoiners definitely disagree and that's totally fine

The bigger you are the slower you move generally

ok without revealing toooo much

I'm super excited about this one talk on how to run the biggest lightning node on the network ;)

All I know is I had a nightmare last night and it was terrible

nice one

you'll find out at TABConf ;)