We've all had those nights lying awake, thoughts racing and taking us through memories and emotions. Deep in the quiet of the night, ideas and self-reflection come to life for me.
One concept that I have been exploring this summer is benevolence. I have discussed it a couple times on SNL.
While it may be viewed skeptically, benevolence often gets a bad rap when incorporated with profits and business.
However, I'd argue it takes courage and a commitment to consider incorporating it.
I would even go as far as to say I am becoming convinced that, over time, it is a valuable strategy for new projects with PMF issues to consider.
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