Their revenue and profit have been stagnating for many many years and their stock massively underperformed the market. The smokeless products are a panic reaction - they are trying to cling to relevance and are utterly failing at it. C-level management knows that for sure.

tomlaies

Phillip Morris is getting out of the cigarette game and moving towards the addictive drug delivery system game: 

https://www.pmi.com/smoke-free-products

People who think this company's leadership doesn't know what's going on are naive. 

itsrealfake

bitcoin

Alcohol is high-time preference

tech5

There are probably a certain percentage of them smokers as well. They're not evil elites - they just genuinely think they're selling a normal product - like all people from unethical companies convinced themselves they do. I also doubt that they are looking down on us - they're shitting their pants right now because of loosing customers fast and fear loosing their jobs when 60yo Peter from Virginia complains a lot on the shareholder meting and it convinces too many shareholders.

All that aside, my main point was that I don't like the lingo.