Because people do not like to buy a car which has the word cheap added to its name. And there are also so many other reasons. The engine was not powerful and no A/C was installed in the base model. All these things contributed to a poor-quality ride. The on-road price of Tata Nano was 2.59 lakh rupees instead of 1 lakh, as promised. Its close competitor, Maruti 800 was priced at 2.88 lakh rupees. The Nano's marketing failed to counter the negative connotations of being a "cheap" car, hindering its ability to stand out in the market. Distribution Challenges: Limited availability and distribution channels impeded the Nano's accessibility, restricting its market penetration and potential success.