The social branding of Bitcoin might be off-putting for normies.

In their eyes, it’s nerds with body odor or libertarian zealots trying to shovel ideology down their throats. Or crypto bro NFT scammers.

I was recently browsing N26’s front page (I still need banking, just in case), and they have a cool rapper-looking young kid on the front page that looks like a model. Maybe that’s what Bitcoin branding needs.

Unfortunately Bitcoin is not very cool looking through normie eyes.