Merchants will take Bitcoin if there's enough incentives, easy on/off ramp and simple enough on their books.
It's not going to happen with them running lightning node or getting new payment service just to accept Bitcoin without the financial incentives.
There's actually a lot of nuances with adding more currencies for companies once it's at certain size
Opago is doing great job with this #576860 They onboarded a lot of small merchants.
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