Have you heard of concrete cases where merchants had a significant boost in their sales after starting to accept bitcoin?
Unfortunately my experiene has been different so far: Many merchants I found through BTC Map, mentioned that they stopped accepting bitcoin after a while, because it was used very rarely.
Same experience for all of them locally, as well as ones I've tried while traveling. They basically stopped because they forgot how to even do it after several months or years of no customers requesting it. They were never "orange-pilled" in the first place, so their interest waned immediately.
Bitcoin tourism requires several businesses accepting bitcoin, typically hospitality/restaurant/bar AND some publicity (not hard to get, given how many Bitcoin media outlets there are and how few Bitcoin economies).
Pubkey won't franchise (stupid integrity), but I think they're talking about opening a new location. Big chain adoption flopped, but ground-up Bitcoin-native businesses expanding just might work.
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