A set of 2,500 internal documents, including some related to search, call into question past statements made by the company.
One thing right off the bat: the Google Search algorithm has not leaked, and SEO experts don’t suddenly have all the answers. But the information that did leak this week — a collection of thousands of internal Google documents — is still huge. It’s an unprecedented look into Google’s inner workings that are typically closely guarded.Perhaps the most notable revelation from the 2,500 documents is that they suggest Google representatives have misled the public in the past when discussing how the biggest gatekeeper of the internet assesses and ranks content for its search engine.