There have been numerous collaborations since the beginning of bitcoin (and probably before) on building what this "bitcoin company" is pitching.

Here's discussion on a much earlier idea which never materialized:

BitDrop (or ShadyDeliveryNetwork), a non-robotic courier system https://bitcointalk.org/index.php?topic=6279.0;all

Decentralized Package Shipment System https://en.bitcoin.it/wiki/Decentralized_Package_Shipment_System

And there have been numerous ICOs and such since, of one variety or another of this decentralized parcel delivery concept. None got anywhere (see NextPakk, then XPackk as an example of one that at least became operational).

Anyway, ... my point is the reason it keeps coming up is because parcel delivery is something we all use, and there could be alternative approaches that do it better than the current (corporate) methods.

Arcade City (now that they're again bitcoin-only, and LN-enabled now), which started out as decentralized Uber, wants to build whatever other P2P / gig services as make sense, so we probably will see parcel delivery be one of those services from them.