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Honestly we can keep it modest to start. I only charge 20 sats to post. I think a weekly 1000 sats contest would do well. If you put up half, I bet you easily will earn that back on zaps for the contest post. If it catches on we can increase awards. If you want to start higher, that's okay too.
K, I can foot half the prize. What size would be appropriate for your territory?