While I completely understand why some of us would never use such a feature, I can’t deny that I see the huge amount of new bitcoiners we could gain, and even if yes Apple would make their own "custodial" wallet, probably in the future we could add our own like Zeus or Phoenix for exemple,and to be honest I don’t care to be paid from a Phoenix wallet, a Coinbase wallet or an Apple wallet, as long as you pay me in Bitcoin I like you, it could be worth it for both Apple and the community I think