I’m Chinese n we r obsessed about making money, so I actually feel that the Japanese prioritise other things over profits. Like ikigai (life purpose). Some Japanese may take over (dying) traditional craftsmanship because the trade has been in their family for generations and they feel a need to keep it alive, never mind that they won’t become rich in the process. Or how some well-established restaurants in Kyoto only accept reservations and refuse to serve foreigners because they want to do right by their regular customers. I think the Japanese practically invented the V4V mentality haha