Is damn near everything a cult now?
That’s a glib distillation of an interesting idea I recently encountered. The basic thesis was that the internet has shattered the possibility of a monoculture and the result of that is a highly fragmented society that feels increasingly like a loose connection of cults stacked on top of each other.
To say that everything is a cult is a bit of an overstatement, but as a general framework for understanding the world at the moment, it is helpful. The way we consume content, the way fandom works, the ways we sort ourselves into tribes and camps online, even the way lots of industries work, including the news business — it all has shades of culthood. This is easier to see if you set aside the more extreme examples of cults, like the ones that end in mass suicide or shootouts with the ATF, and instead think of cults as movements or institutions that organize themselves around the belief that the mainstream is fundamentally broken.