I think that’s the plan. Basically, continuing NIL but as a pro.

Bottom line, there isn’t much demand for the WNBA. WNBA teams have little brand awareness. Only diehard fans can name every team in the league. As opposed to the college game; people have personal connections to colleges which clearly helps. Same with the Olympics. Lastly, WNBA is incredibly US-centric. Compared to WTA and the LPGA, this hurts when it comes to sponsorships and funding. Multi-national companies want to sponsor multi-national leagues.