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Otherwise someone somewhere, robot or not, will do it better for a fraction of the cost. When we’re no longer competing regionally, but globally or at least across continents… we must adapt and be known and recognised as experts in our fields.
I think of this a lot, too. I figure if the competitive challenge is as you've described, then I need to do something that I'm elite at, which, tautologically, is being the most me in some market-relevant way. Which should be super humanizing, because I have a serious competitive advantage in being myself. So it's a matter of finding the projection of myself that somebody wants.
It's the closest thing I have to an "answer" to the question I posed.
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