Do you have some bitcoiner friends in the city? If not so, are there any. Presumably (and statistically speaking) you'll find some. Are there some monthly/weekly meetups for bitcoiners in your city? If so, then it's a good start to meetup with other people and maybe start talking about bitcoin to merchants. If there are no meetups, then start one. People are the engine of the bitcoin explansion, so meetup with others and figure this out.