Thanks for being a client! I could be snarky and say $250/yr is the same as a premium Netflix subscription...is a world-class key agent and collaborative custody platform worth as much to you as watching Netflix shows without ads? But that's not really fair because a lot of people probably have a similar worry as you do and, truly, I empathize. If you're at the beginning of your bitcoin journey, with not a lot of corn, or you're a young person early in your career when income is tight, every little bit of cash leaving your bank account hurts (and is less sats you can stack!).

With that said, Unchained's average clients have significant bitcoin holdings and, for them, this price is very reasonable -- some even say too cheap! It's challenging to build a monetization strategy that is reasonable for clients early in their journey with few assets as well as clients who have 1000s of coins. We do have some differently priced tiers now and will likely support more tiers in the future. Ideally we would be able to find a pricing model that worked for every client -- we're probably not there yet :)